An account under the PLA Daily and Beijing state media successively published articles criticizing Kevin Tsai, urging mainland brands to proactively conduct self-inspections and distance themselves from him.
After Kevin Tsai appeared at the launch event of Puma Shen's campaign headquarters, Chinese brands moved to cut ties with and boycott him.
On October 7, Chapman To recalled on Facebook his experience of being blacklisted in 2014 for supporting the Sunflower Movement, saying that over the past 12 years he has never gone without a meal — now he wears a Patek Philippe, drives a Porsche 911 to buy groceries, and calls out “Long live freedom.”
On October 6, Chiu Chui-cheng stated that participants in public election activities in Taiwan do not need the CCP's consent, pointing out that entertainers who go to the mainland to develop their careers may see their interests reduced to zero because of differing stances, called on the other side not to interfere in the election, and said that free and democratic societies are fundamentally different from authoritarian and totalitarian ones.
Within two days after the incident escalated, all posts on Kevin Tsai's Weibo account, which has more than 36 million followers, were cleared; Leapmotor announced it was taking down related content, Harper's Bazaar deleted promotional materials, and several programs were pulled.
At noon on October 5, Value Retail China and the Bicester Collection China outlet villages issued a bilingual statement saying that Kevin Tsai had only been a participant in past collaborative content, and that all of his collaborative content had been taken down.
After Kevin Tsai's participation in a Taipei mayoral candidate's event sparked controversy, Harper's Bazaar removed related interview promotions.
After Kevin Tsai's appearance at Puma Shen's campaign event sparked controversy over calls from Chinese netizens to boycott him, the fashion magazine Harper's Bazaar simultaneously took down content related to him.
After Wu Qilong's waving of the five-star flag sparked heated discussion and protests among fans, the Fubon team announced the cancellation of the first pitch ceremony originally scheduled for October 4 at Xinzhuang Baseball Stadium.
On the eve of National Day, TF Family trainee Yang Bowen posted a video of cycling to Tiananmen to see the red flag, and the video was subsequently deleted.
After the controversy over Kevin Tsai appearing at a Taiwan independence activist's campaign rally escalated, brands such as Leapmotor severed ties overnight and deleted all of their materials. His Weibo account with more than 30 million followers was emptied overnight, the platform imposed a full traffic throttle, and his commercial partnerships on the mainland were wiped out overnight.
When the Qilin Opera Troupe, under the Deyun Society, staged the Peking opera "Ji Gong, the Living Buddha" at a special show in Wuhan, Guo Degang casually and jokingly adapted the red song "Strum My Beloved Earthen Pipa," sparking controversy and drawing reports.
Mainland former actress Li Xiaolu expressed the dilemma of having no acting roles during a livestream while showing a tendency to pledge loyalty to the party, sparking heated discussion among netizens.
Netizens dug up Zhang Junning's 2010 master's thesis, questioning his political stance over the wording "our country" and the Republic of China era dating in the title; his studio subsequently issued a statement denying any pro-Taiwan independence stance.
The son of Nicky Wu and Liu Shishi was born in a Taipei hospital during the 2019 anti-extradition bill movement, and holds a Republic of China passport and household registration.