Kevin Tsai faces boycott and brand cut-offs in China after attending Puma Shen's campaign headquarters launch

Cause

Triggered Kevin Tsai Spots Himself at Puma Shen’s Taipei Mayoral Campaign Headquarters Power Rally

10.04 ·Verified ·Importance III ·Taipei City

Caused Kevin Tsai's Attendance at Shen Po-yang's Campaign Headquarters Launch Sparks Boycott by Mainland Netizens

10.05 ·Reported ·Importance II ·Taiwan

Caused Harper's Bazaar Removes Content Related to Kevin Tsai

10.04 ·Reported ·Importance I ·China

Triggered Kevin Tsai Attends Democratic Progressive Party Taipei Mayoral Candidate's Campaign Headquarters Inauguration Rally

10.04 ·Reported ·Importance III ·Taipei City, Taiwan

Triggered Kevin Tsai Appears in Front Row Cheering at Puma Shen's Campaign Headquarters Launch Event

10.04 ·Reported ·Importance III ·Taipei

Caused Jun Zhengping Post Criticizes Kevin Tsai for Backing Diehard Taiwan Independence Forces: No Room to Sit on the Fence

10.06 ·Official claim ·Importance II ·China

Triggered Value Retail China Issues Statement Severing Ties with Kevin Tsai and Taking Down Collaborative Content

10.05 ·Official claim ·Importance II ·China

Triggered Kevin Tsai appears at Shen Boyang's campaign rally

10.06 ·Reported ·Importance II ·Taiwan

Triggered Kevin Tsai Attends Inauguration of Shen Boyang's Campaign Headquarters

10.04 ·Reported ·Importance III ·Taiwan

Effect

Follow-up PLA Daily-affiliated account and Beijing state media criticize Kevin Tsai and call on brands to cut ties

10.08 ·Reported ·Importance III ·China

Caused Mainland media criticizes Kevin Tsai for attending Puma Shen's campaign event

2026.10 ·Reported ·Importance III ·China