On the second day of the conflict, the Foshan MixC World mall deployed multiple security guards in full bomb-disposal equipment around Hema and the surrounding areas to maintain order. Shoppers at the scene took photos and complained that the mall looked as if it were bracing for a major threat.
On September 28, a parent posted on Xiaohongshu claiming that after their child consumed Hema's MSC-certified Antarctic Silver Cod children's meals for about 8 months, tests revealed elevated blood mercury levels. After reporting this to the merchant, the supplier replied that the testing was qualified and claimed that 'children's meals' was merely a description of the product form. The parent also encountered other children with suspected elevated blood mercury levels at the hospital.
On September 28, on the opening day of Foshan MixC World in Guangdong, Hema Fresh employees and Holiland store staff reportedly got into a fierce physical altercation, suspected to be over the placement of queue barriers in front of the store, shoving and pulling at each other.
On September 17, a netizen in Hangzhou posted that after purchasing Hema shopping cards, police took protective payment-stopping measures, resulting in all of their bank cards being restricted. Even after the party involved cooperated with the police for verification, the account remained unfrozen, causing difficulties in daily life. Bank staff suggested switching to WeChat or Alipay balances, stating that using cards directly makes them prone to being frozen.
Master Kong reported instant noodle business revenue of over 13.7 billion yuan, up 2% year on year; Uni-President reported food business revenue of over 5.6 billion yuan, up 4.7% year on year.
In late May 2026, a "pink wood ear" product at Hema Fresh sparked public controversy over vulgarity because its label used a female silhouette and sexually suggestive copy; Hema subsequently issued a public apology, announced that all products involved would be removed from shelves, and launched an internal review and rectification.