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Chronicle / 2026 / China / E-y6bh8k

Hema Fresh Apologizes and Pulls Products After "Pink Wood Ear" Label Accused of Vulgarity and Sexual Suggestiveness

Date2026.05.27
LocationChina
Fact statusReported
Importance II ●●●●●
Verification Reported · 1 Sources

In late May 2026, a "pink wood ear" product at Hema Fresh sparked public controversy over vulgarity because its label used a female silhouette and sexually suggestive copy; Hema subsequently issued a public apology, announced that all products involved would be removed from shelves, and launched an internal review and rectification.

Evidence EVIDENCE
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SourceTypeReliabilityLink
李老师不是你老师TG
2026-10-03 03:51 · 近日,盒马鲜生一款“粉木耳”产品因包装标签设计引发争议。网友指出,该产品标签使用女性侧面剪影,并搭配“粉嘟嘟,蘑菇界萌新”等文案,涉嫌低俗擦边和性暗示,不少网友吐槽“观感不适”。 事件发酵后,盒马方面公开致歉称:“对于该商品标签造成的不适,...
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This event Hema Fresh Apologizes and Pulls Products After "Pink Wood Ear" Label Accused of Vulgarity and Sexual Suggestiveness 2026.05.27 · Reported
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10.03 03:51存量补录:由旧采集条目补记 · 李老师不是你老师TG
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