Guixi · Full chronicle and history

Recently, a supermarket at Zhongnan University of Economics and Law covered the portraits of Kylian Mbappé on Dongpeng 'Bu Shuila' beverage bottles, placing black eye masks over the player's face on the packaging.

On October 29, the state-run Yangtse Evening Post published an article criticizing the Japanese drama "VIVANT" for distorting torture scenes committed by the Imperial Japanese Army, which sparked public outrage. However, netizens in the comment section did not buy it, accusing the media of ignoring concrete issues such as people's livelihoods, employment, and oil prices, and instead spending their time inciting xenophobia.

On October 28, the WeChat official account of the Global Times published an article titled "Hello Kitty Should Not Dance with the Japanese Right Wing," pointing its finger at the Japanese company Sanrio. Subsequently, a large number of state media matrix Weibo accounts posted the same content almost simultaneously.

[Follow-up · October 28, 2026] On October 28, Sanrio issued a statement announcing the termination of its collaboration with the Japanese drama "VIVANT," which had been accused by Chinese netizens of "insulting China."

On October 28, a woman wearing a Meiyijia convenience store uniform posted a video stating that she had received notice from the company to remove all "Bushuila" drinks endorsed by Kylian Mbappé from the store, and that the Mbappé portraits on the drinks in some stores had been cut out.

At the Foreign Ministry press conference, spokesperson Guo Jiakun stated that words and deeds that hurt the feelings of the Chinese people will naturally be met with a joint boycott from all sectors of Chinese society.

On October 27, China News Service published an original commentary titled "Mbappe, Pui!" harshly criticizing French football star Kylian Mbappé for his remarks regarding China. The commentary was subsequently retracted.

On the morning of October 27, Eastroc Beverage Group and its brand 'Bushuila' issued identical statements on their official Weibo accounts, stating that they 'firmly oppose and have zero tolerance for actions that hurt national sentiment,' and have terminated all cooperation with Kylian Mbappé effective immediately. Eastroc had only just announced Mbappé as the brand ambassador for 'Bushuila' in April; Eastroc's A-shares fell by more than 4% during the day.

On October 27, Xiaohongshu issued a statement on Weibo regarding the Mbappé controversy, saying that the content collaboration had expired and ended on December 31, 2024, and that the platform is continuously checking and taking down related materials, adding that it firmly opposes acts that hurt national feelings.

The French talk show The Bridge released behind-the-scenes footage recorded in April of this year, which subsequently triggered accusations from domestic platforms like Dongqiudi that Mbappé made remarks hurting the feelings of the Chinese people.

On October 19, People's Daily published a commentary calling for the “cleanup and removal” of “jingri” speech and conduct and related identifying content, and for “blocking the channels of coordination” in regard to acts that use circles and groups to organize, incite and carry out harassment.

On October 17, a Bilibili blogger spotted an elderly person collecting trash wrapping scrap materials in a national flag, and stepped forward to demand that the person hand over the flag.

Recently, a Chinese student in the History Department of Moscow State University wore the Rising Sun flag and placed a Japanese military cap on his desk during class. He was reported by another Chinese student at the same university, after which he publicly released a video bowing in apology, saying his intention was to display a symbol of Japanese aggression rather than to support militarism.

On October 15, a netizen uploaded a photo showing a white flag reading “Japan Surrenders” and “August 15, 1945” mounted behind a food delivery rider’s vehicle. In the comments, one netizen posted a green jersey printed with “64,” saying “I had no choice but to bring out my jersey to hedge against this.” Other netizens joked based on the per-delivery price.

Recently a netizen posted a video of an Anti-Japanese War-themed live-action performance at a scenic spot in Henan: a bound woman shouted slogans such as “You can’t kill all the Chinese,” a person in a Japanese military uniform made whipping motions, and the bullet-comment section was filled with phrases like “Good hit” and “Beat her to death.”

On October 6, Jun Zhengping published a commentary calling Taiwan independence elements scum of the nation, warning fence-sitters and opportunists that "sooner or later they will weld themselves onto the pillar of shame in history."

On October 6, an account on Bilibili posted a video claiming that war can resolve territorial disputes, settle historical blood debts, reshape the Western Pacific order, and create conditions for peaceful unification, drawing netizen questions about the cost and sarcasm.

On October 3, remarks related to Hebe Tien trended on Weibo's hot search, with blogger "Digua Xiong Laoliu" pressing her fans on why they refuse to say "support One China."

On October 2, in a short Douyin video of a conversation between a father and son, the boy said that Japanese, Korean, Indian and British food are what “Chinese food” looks like at different stages. Viewers criticized this as disrespectful in the bullet comments, and the video's comment section has now been emptied.

In October, a tweet by a Turkish netizen about the Uyghurs sparked a massive flame war between Chinese and Turkish netizens on X. The Chinese side counterattacked with the Patrick Star national flag meme, while the Turkish side demanded that Chinese netizens criticize Xi Jinping and mocked them for spending money on VPNs to jump the Great Firewall and join the fight.

On September 29, a Douyin blogger posted a video saying that products that don’t allow reviews shouldn’t be bought and brands that don’t allow questioning shouldn’t be touched. No brand was named, but Huawei, HarmonyOS, and “far ahead” kept appearing in the bullet comments, while netizens in the comments section criticized equating not buying a certain brand with being unpatriotic as moral coercion.

On September 19, Chinese writer Lian Yue, currently residing in Japan, published an article on his WeChat official account attacking Lianhe Zaobao's report on the attack against a Japanese boy in Shenzhen. He hurled insults at Singapore, calling it a base country, criticizing its stance on China-U.S. and Taiwan Strait issues, and claiming Singapore should tightly embrace China.

On September 18, the District Court of Zurich convicted a Chinese international student of multiple counts of attempted murder, sentencing him to 15 years in prison. The court ruled that he had full criminal responsibility, and investigations showed he had systematically planned the attack prior to the incident, carrying it out on the day after watching nationalist videos and posting extreme content.

On September 18, in the semi-finals of the men's basketball tournament at the Nagoya Asian Games, the Chinese men's basketball team lost 77 to 97 to the Japanese team, setting a record for the largest margin of defeat against Japan. Because the match coincided with the September 18 incident anniversary, Chinese media heavily hyped nationalist sentiment before the game. The crushing defeat and videos of Chinese fans crying at the scene were widely circulated afterward, triggering strong discontent and emotional venting among domestic netizens.

On September 20, a Polish influencer posted a video on Douyin criticizing certain netizens for double standards: while fiercely hating Japan over its invasion of China, they simultaneously treat the Nazi blitzkrieg against Poland as a joke. The video received numerous likes and reposts, sparking heated discussions among netizens.

On September 18, Singapore's Lianhe Zaobao published a post on social media mentioning the September 18 Incident and the attack on a Japanese schoolboy in Shenzhen, triggering domestic public controversy and trending on Weibo. Subsequently, the media outlet deleted the relevant posts from its official website and social media platforms.

In August 2026, several Chinese tourists traveling in Seoul, South Korea posted videos on social media saying they protested after seeing a Republic of China (Blue Sky with a White Sun) flag design at a currency exchange point, and tried to tear down the flag sign.

After Japan defeated Tunisia 4-0 in the World Cup group stage, netizens questioned CCTV sports commentators for showing a clear bias toward Tunisia, criticizing them for bringing extreme nationalism and personal stances into sports events.

Ping'an Campus magazine, supervised by the People's Daily, published an article criticizing Chinese primary school students for traveling to Vladivostok to participate in a Russian Victory Day children's parade, pointing out that they were waving flags and cheering for others in a place of historical trauma.

After a Japanese boy was attacked in Shenzhen, some netizens posted celebratory remarks online such as "Well killed, Japanese brats aren't human," saying that the mothers picking up their children from school should be killed as well.

According to the program, as the Chinese Communist Party takes a hardline diplomatic line, the overseas actions of influencers represented by Tietou and the Little Pinks have escalated in step with it.

During the Tokyo Olympics, Dee Hsu (Xiao S) was attacked by netizens and labeled as a supporter of Taiwan independence after referring to Taiwanese athletes as 'national athletes.' Four Chinese brands announced the termination of their endorsement contracts with her within a single day.

During the 2019 Hong Kong anti-extradition bill movement, young mainland netizens, spurred by the Communist Youth League's official line and driven by platform algorithms, once again organized in groups to jump the wall and go on an expedition, continuing the model of online crusades that had prevailed since 2016.

After the South China Sea arbitration case ruling was announced in July 2016, young netizens once again organized in groups to jump the Great Firewall and go on an expedition; together with the expedition organized by Li Yi in January of the same year, this formed a fixed pattern of online expeditions.

In January 2016, organizations related to Li Yi launched a campaign where tens of thousands of young people grouped together to circumvent the Great Firewall and spam Tsai Ing-wen's Facebook account with memes. In July of the same year, events related to the South China Sea arbitration occurred, marking the formation of a fixed pattern of online crusades by the young generation of netizens under the tone set by the Communist Youth League and the promotion of platform algorithms, as well as the public emergence of the early Little Pinks.