On the morning of October 27, Eastroc Beverage Group and its brand 'Bushuila' issued identical statements on their official Weibo accounts, stating that they 'firmly oppose and have zero tolerance for actions that hurt national sentiment,' and have terminated all cooperation with Kylian Mbappé effective immediately. Eastroc had only just announced Mbappé as the brand ambassador for 'Bushuila' in April; Eastroc's A-shares fell by more than 4% during the day.
Evidence EVIDENCE
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SourceTypeReliabilityLink
网易订阅
2026-10-27 19:53 · 公司坚决反对、零容忍伤害民族感情的行为。
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ABC News（澳大利亚）
2026-10-27 19:53 · Dongpeng's termination announcement topped Weibo's trending chart
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Context CONTEXT
Cause
10.27
·Reported
·Importance III
·China
This event
Eastroc Beverage and its brand 'Bushuila' issue statement terminating all cooperation with Kylian Mbappé
2026.10.27 · Reported
Effect
Not recorded yet
Coverage of this event COVERAGE