During the Tokyo Olympics, Dee Hsu (Xiao S) was attacked by netizens and labeled as a supporter of Taiwan independence after referring to Taiwanese athletes as 'national athletes.' Four Chinese brands announced the termination of their endorsement contracts with her within a single day.
Evidence EVIDENCE
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中美对标
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2026-10-07 09:22 · 大人糖的声明写道，“坚持捍卫一个中国原则，坚决拥护祖国统一，坚决反对一切企图分裂国家的言论和行为。”
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Context CONTEXT
Cause
2021.08.04
·Reported
·Importance II
·China
This event
Four Chinese Brands Announce Termination of Endorsement Deals with Dee Hsu
2021.08.02 · Reported
Effect
2021.09.15
·Reported
·Importance II
·China
2024.05.29
·Official claim
·Importance III
·China
Coverage of this event COVERAGE