Guan Zhang talks about "patriotic consumption" at the motorcycle factory, Zhang Xue dismantles it on the spot: Buying Yamaha does not equal not loving the country
On May 26, the Republic of China Taiwan influencer and CCP propaganda agent "Guan Zhang" visited the Zhang Xue motorcycle factory and called on the public to "support domestic motorcycles more" during the exchange. However, Zhang Xue's subsequent response was seen by many netizens as a public dismantling of the "patriotic consumption" narrative in recent years.
According to the video content circulatingating online, Guan Zhang emphasized during the factory visit that domestic brands need consumer support, with his remarks carrying a clear tone of "national brand" and "domestic priority."
In response, Zhang Xue stated that that consumers when buying vehicles, should follow personal preference and product quality, rather than simply forcing a link between "patriotism" and consumption behavior.
Zhang Xue gave an example, saying: "People who buy Apple products are not necessarily unpatriotic; Yamaha motorcycles are also very good, and buying Yamaha instead of Zhang Xue does not mean one is unpatriotic. Moreover, if your product is good enough, people will naturally choose you."
The relevant remarks quickly spread on Chinese social media platforms, and many netizens believe that Zhang Xue's response actually exposed the logic of "patriotic marketing" common in the Chinese public sphere in recent years.
In recent years, under the promotion of official CCP propaganda and the nationalist public opinion environment, slogans such as "support domestic goods" and "boycott foreign brands" have appeared frequently. Some enterprises and influencers often use "nationalist sentiment" for marketing, elevating ordinary consumption behavior to a matter of "political stance." Whether it is mobile phones, cars, coffee, or clothing brands, similar public opinion operations like "buying domestic is the only way to be patriotic" have appeared multiple times.
However, more and more Chinese netizens have begun to feel disgusted by this narrative. Critics argue that what truly determines consumer choice should be product quality, technology, after-sales service, and price, rather than moral kidnapping-style political propaganda.
Some comments pointed out that the reason Zhang Xue's response triggered a large amount of resonance is precisely because it directly denied the logic that "consumption must obey political correctness." Some netizens even joked that Guan Zhang intended to use "patriotic food" to raise the image of domestic brands, but was "slapped in the face" on the spot.
At the same time, some nationalist supporters believe that domestic industries still need public support when facing international competition, and therefore "supporting domestic goods" itself is not a problem.
As of now, Guan Zhang himself has not made any further response to the relevant controversy.
The video related to this incident was first spread by the "Teacher Li is not your teacher" Telegram channel and was subsequently reposted and discussed by a large number of Chinese accounts.