On October 28, the Associated Press reported that a Beijing lawyer, when discussing the Mbappe controversy, stated that some individuals or companies might have overreacted; another Beijing financial professional mentioned a vague feeling that it might be related to politics.
On October 28, a netizen in Jiangxi posted a video showing first-grade students at a primary school sports meet entering the field holding a banner that read, 'Victory belongs only to Class 2, just as Taiwan belongs only to China.' The netizen captioned the post, 'Taiwan returns, incorporated into Jiangxi,' sparking ridicule and mockery from netizens.
On October 28, homeowners at the C&D Jiuliwan residential complex in Wuxi, Jiangsu, posted a video reporting roof cracks in stacked-unit houses, construction waste buried inside the waterproofing layer and structure, and water accumulation under the insulation layer, stating that their daily rights defense efforts have yet to resolve the issues.
On October 28, multiple people in New York, USA, held a rally to support Wangwang, a stray mother dog, and her puppies who were brutally killed in Jieyang, Guangdong. They held signs calling on China to enact animal protection laws and demanding that online platforms be held accountable for spreading videos of animal abuse.
On October 28, the Weibo topic "Mbappe's apology not posted on his 135 million follower IG" reached the top 4 on the trending list. Netizens joked that Instagram is banned in China, so even if he had posted it, no one would see it.
On October 28, TBS President Masamine Ryuho responded to the plot in the drama involving a China-based organization torturing Japanese people, stating that the work is entirely fictional and there was no intention to be hostile toward or disparage any specific country.
On October 28, a developer used AI analysis to discover that the Baidu Netdisk advertising component can access orientation data typically used for compasses. It judges user actions based on changes in phone orientation to trigger 'shake' ads upon opening. Previously, even after users upgraded to iOS 27.2 and restricted the app from reading motion data, they were still unable to prevent the redirects.
On October 28, a Bilibili vlogger released an interview: an 84-year-old retired state-owned enterprise employee claimed to receive a monthly pension of over 13,000 yuan and had been allocated housing in Shanghai. Responding to questions about the disparity, the retiree stated, 'We did work that they cannot do.' Netizens in the comments section questioned the unfairness of the pension gap.
On November 2, the official website of the School of Surveying and Land Information Engineering at Henan Polytechnic University published an article introducing a training session for graduate student leaders held on October 28. The deputy secretary of the school's Party committee demanded a strict prohibition on disciplinary violations such as unauthorized circumvention of the Great Firewall and private access to overseas resources.
Before the National Day holiday, Li Auto held its autumn strategy meeting. Wang Xing, founder of Meituan and a director of Li Auto, suggested that involution in the automotive industry might last for three to five years, and advised making cost reduction and efficiency improvement the core strategy to prepare for a long-term response.
After 36Kr reported on Li Auto's autumn strategic meeting and Wang Xing's suggestions on cost reduction and efficiency improvement on October 28, the article was deleted.
On October 28, on Jiefang South Road in Datong County, Xining, Qinghai, an electric wheelchair user was crushed by a reversing road roller and died after emergency treatment failed. On November 1, local authorities reported that an investigation team had been established to look into the closure of the construction site and the performance of safety officers, and that a settlement had been reached with the family regarding the aftermath.
On October 28, Su Chun-jung, Director-General of the Directorate-General of Personnel Administration under Taiwan's Executive Yuan, stated in the Legislative Yuan that due to declining birth rates and strong salary competitiveness in the private tech sector, a total of 10,872 civil servants resigned across Taiwan between 2022 and 2025, of whom 5,965 had served for less than 5 years.
A netizen posted her mother's retirement benefit verification form on Xiaohongshu. Her mother processed her retirement in Yuhong District, Shenyang on October 28, with a cumulative actual paid pension insurance of 22 years and 8 months. Starting from November, her monthly pension was assessed at 2255 RMB, triggering discussions among netizens regarding pension disparities.
A 26-year-old netizen from Shandong posted a list of her experiences — getting into a 985 university at 18, being recommended for graduate school, her husband being selected into the civil service and buying a house, teaching at a university, marrying and having children — claiming she had completed all the main quests of a Shandong person, sparking heated discussion.
Recently, multiple netizens have been selling Mbappe's "original words" as commodities on the second-hand trading platform Xianyu, sparking widespread discussion.
A delivery rider in Hangzhou posted a video on Douyin showing that after being stopped by a security guard and asked why he had no delivery box, he asked in return if he could enter. The guard changed his tune and said he could, after which the rider rode straight into the residential compound.
On October 28, the medical internship variety show "The Exciting Offer 8" on Tencent Video did not update at the originally scheduled time of 12:00 PM. Tencent customer service replied to a reporter from Qianjiang Video that the update was postponed due to scheduling adjustments, and the specific time would be subject to subsequent official announcements.
On October 28, a netizen in Shandong posted a video on Xiaohongshu (RedNote), claiming that the vermicelli in a Yangguofu Malatang self-service cabinet appeared to be moldy. Netizens in the comments section joked that the spoiled vermicelli might end up in takeout orders.
The PLA erected tents around Taksing in Upper Subansiri district of Arunachal Pradesh on the China-India border and continued the standoff, sparking speculation abroad about the military chain of command and the situation.
At the Foreign Ministry press conference, spokesperson Guo Jiakun stated that words and deeds that hurt the feelings of the Chinese people will naturally be met with a joint boycott from all sectors of Chinese society.
Xinhua News Agency released data claiming that in the first half of this year, discipline inspection and supervision organs nationwide filed a total of 538,000 cases, reflecting the large-scale investigation and punishment of officials against the backdrop of an intense anti-corruption campaign.
During a tuberculosis screening for students at Kangping County High School in Shenyang, Liaoning, a serious medical violation occurred where multiple students were subjected to the use of shared needles, sparking panic and protests among parents.
The 99th percentile SOFR transaction rate rose to 4.04%, exceeding the Federal Reserve's 4% window rate, and overnight repo volume rose to $3.147 trillion.
Chengdu Yuefa Business Information Consulting Co., Ltd. issued a statement supporting Mbappé and decided to purchase ten boxes of the endorsed products to give away free to the public; the company's legal representative posted the business license.
Baidu Real Madrid Tieba published a pinned statement announcing that starting today, it will neither hype nor defend Mbappe.
On October 27, China News Service published an original commentary titled "Mbappe, Pui!" harshly criticizing French football star Kylian Mbappé for his remarks regarding China. The commentary was subsequently retracted.
The documentary on day laborers in Majuqiao, Beijing, previously released by Feng Ge, was taken down before and after its release, becoming inaccessible to the public.
On October 27, Mbappé posted a statement in French, Chinese and English on his personal account, saying his comments were "inappropriate," that he now understood they had hurt many people in China, apologizing to everyone hurt by his remarks, and expressing "deep respect" for the Chinese people and Chinese history. The statement garnered over 10 million views within about two hours of being posted on X, and many Chinese netizens said in the comments that he had no need to apologize.
Jiemian News reported on October 27 that blogger “Hui Jian” Wu Kai, who long exposed the inside story of telecommunications fraud in northern Myanmar and Cambodia, was abducted, beaten, and killed in China in November 2024.
After Mbappé's remarks prompted netizens to urge brands to state their position and terminate contracts, as of 1 a.m. on October 27, Mengniu and Dongpeng had deleted all Weibo posts related to Mbappé.
On October 27, Mbappé's remarks calling Mao Zedong "China's dictator" sparked controversy. Milkground took down his endorsement promotional content, and Swiss sportswear brand On's official Weibo account in China also deleted related content, but On's overseas official website still retains the collaboration feature.
On the morning of October 27, Eastroc Beverage Group and its brand 'Bushuila' issued identical statements on their official Weibo accounts, stating that they 'firmly oppose and have zero tolerance for actions that hurt national sentiment,' and have terminated all cooperation with Kylian Mbappé effective immediately. Eastroc had only just announced Mbappé as the brand ambassador for 'Bushuila' in April; Eastroc's A-shares fell by more than 4% during the day.
On October 27, Mengniu Dairy and its subsidiary Milkground were reported to have issued a statement on their official Weibo accounts saying they "resolutely oppose and have zero tolerance for any words or actions that hurt the feelings of the Chinese people," terminating all cooperation with Mbappé effective immediately. The two companies had already cleared out promotional materials related to Mbappé on the night of the 26th.
On the afternoon of October 27, Mbappé's Weibo and Xiaohongshu accounts were banned, and Xiaohongshu also prevented other users from following his account; the Xiaohongshu account showed "violating community rules" and could not post.
At around 16:00 on October 27, the Global Times published a quick commentary titled "Mbappé Is Done For, and He Deserves It," saying it believes the list of terminated contracts will gradually grow longer until all of Mbappé's cooperation related to China is completely zeroed out, and warning that anyone who "disrespects China" should not expect to earn a single cent from the Chinese market. The full text did not restate Mbappé's specific remarks, nor did it contain the words "Mao Zedong" or "dictator."
On October 27, the Party media Guangming Daily posted a video on Douyin criticizing Mbappé, saying “insulting China’s late great leader will not be tolerated,” with the caption “Eating China’s food, smashing China’s pot? Mbappé, unworthy!” In the comments section, some netizens threatened to “offer 1 million to buy his legs” and to “issue a global wanted notice right away.”
At the regular press conference of the Ministry of Foreign Affairs on October 27, an AFP reporter asked about Kylian Mbappé having his contracts terminated by several Chinese companies due to a video circulating online. Spokesperson Guo Jiakun replied that "words and deeds that hurt the feelings of the Chinese people will naturally be jointly boycotted by all sectors of Chinese society," without responding to the content of the video.
On October 27, the Chinese Football Association demanded a formal public apology from the player involved and Real Madrid; elDiario reported that the CFA had contacted Real Madrid, asking the club to issue a formal public apology. As of the writing of multiple reports, Real Madrid had made no public statement.
On October 27, LaLiga issued a statement saying it "deeply regrets" the offense caused by Mbappé's remarks among Chinese fans, that the words were spoken by him in a personal capacity and do not represent LaLiga; the league apologized on behalf of itself and all its clubs, and said it would establish codes of communication for players and clubs. elDiario said the statement was revised after being published at noon, with Tebas changing the apology's addressee to "Chinese fans."
On the afternoon of October 27, after Tebas sent a letter to CMG condemning Mbappé and apologizing, the head of China Media Group replied, saying "apologize first, or there is nothing to discuss," demanding that La Liga, Real Madrid, and especially Mbappé himself issue a public apology as soon as possible, calling this a "basic premise."
On the evening of October 27, relevant personnel from China Media Group (CCTV) responded to Kylian Mbappe's apology, stating they have noted the information and that "we listen to his words but watch his actions." They hope La Liga, Real Madrid, and Mbappe himself will learn a lesson from this, offer a sincere apology, and truly repent. As of press time, there has been no news of CCTV resuming the broadcast of La Liga matches.
Hours after Mbappé's apology, the US House Select Committee on Strategic Competition between the United States and the Chinese Communist Party issued a statement on X, saying that Mbappé should not apologize for calling Mao Zedong a dictator, and stating that "Mao Zedong was indeed a dictator" and that the harm done to the Chinese people was far more serious than the remarks of a football player.
On October 27, Taiwan's Defense Minister Wellington Koo criticized Beijing for launching cognitive warfare on the occasion of Retrocession Day, pointing out that the People's Republic of China was only founded in 1949 and has nothing to do with the War of Resistance, and said that the Taiwanese military will closely monitor the situation and take precautionary response measures.
On October 27, France's TF1 reported on the backlash in China against Mbappé after he called Mao Zedong a dictator, which forced him to apologize. The presenter said this is a fact accepted by historians, citing historians' estimates that Mao Zedong's repression caused at least 40 million deaths.
On the evening of October 27, the French talk show The Bridge issued a bilingual French-English statement on Instagram, saying that the relevant video was behind-the-scenes footage recorded in April this year and published on October 26, and apologizing to Mbappé, his partners, and institutions that could affect relations with China over the controversy sparked by Mbappé's remarks about memes.
On the evening of October 27, the eFootball project team announced that Mbappé had made inappropriate remarks concerning China and that all his promotion in and out of the game would be stopped; the Chinese servers of eFootball, eFootball Online, and eFootball: Kings' Rally stopped producing the related characters and cards.
On October 27, Tencent's FC ONLINE and FC Football World announced the launch of the removal of Mbappé-related player materials from external channels, while in-game content will be adjusted through a version update.
On the night of October 27, under controversy surrounding Kylian Mbappé and pressure from accusations, Fan Zhendong unfollowed Mbappé on both Weibo and Instagram and deleted his Real Madrid fan bio. Previously, Weibo blogger "Xu's Observation" posted urging him to "make a clear stance and cut ties quickly."
October 27, follow-up on the illegal fundraising incident involving the "Tianzhongxing Card" at Huanle Aijia Supermarket in Zhumadian, Henan: stores are deserted, shelves are basically cleared, and multiple depositors seeking rights defense chased and attempted to intercept the person-in-charge Wang Haizhou, shouting demands for the immediate repayment of their hard-earned money.