Dove Qixi Festival Ad Operator Shanghai Zongzheng Food Fined 800,000 Yuan
The Putuo District Market Supervision Bureau in Shanghai determined that the Qixi Festival promotional video released by Shanghai Zongzheng Food Co., Ltd., the operator of the Dove official flagship store on Kuaishou, promoted incorrect views on marriage and love and violated good social customs. The company was fined 800,000 yuan in October; the Shanghai Market Supervision Bureau announced this typical case on November 12.