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Chronicle / 2026 / Shanghai / E-ycu2ms

Dove Qixi Festival Ad Operator Shanghai Zongzheng Food Fined 800,000 Yuan

Date2026.11.12
LocationShanghai
Fact statusReported
Importance II ●●●●●
Verification Reported · 1 Sources

The Putuo District Market Supervision Bureau in Shanghai determined that the Qixi Festival promotional video released by Shanghai Zongzheng Food Co., Ltd., the operator of the Dove official flagship store on Kuaishou, promoted incorrect views on marriage and love and violated good social customs. The company was fined 800,000 yuan in October; the Shanghai Market Supervision Bureau announced this typical case on November 12.

Evidence EVIDENCE
Sources 1 · Archived 0
SourceTypeReliabilityLink
李老师不是你老师
2026-11-13 07:34 · 11月12日,上海市场监管部门公布德芙七夕广告案:运营方上海宗正食品因广告宣扬错误婚恋观被普陀区市监局罚款80万元。
First-hand ●●●●●
Context CONTEXT
Cause Not recorded yet
This event Dove Qixi Festival Ad Operator Shanghai Zongzheng Food Fined 800,000 Yuan 2026.11.12 · Reported
Effect Not recorded yet
Coverage of this event COVERAGE
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Shanghailocation
Doveorganization
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