On October 28, Pop Mart submitted a performance update to the Hong Kong Stock Exchange, showing a 45% to 50% year-on-year decline in Q3 sales. Specifically, the Americas market dropped by 70% to 75%, and mainland China saw a decline of 25% to 30%. Since its peak in August 2025, the stock price has fallen by more than half, with a market capitalization of approximately $22 billion.