In January 2016, organizations related to Li Yi launched a campaign where tens of thousands of young people grouped together to circumvent the Great Firewall and spam Tsai Ing-wen's Facebook account with memes. In July of the same year, events related to the South China Sea arbitration occurred, marking the formation of a fixed pattern of online crusades by the young generation of netizens under the tone set by the Communist Youth League and the promotion of platform algorithms, as well as the public emergence of the early Little Pinks.