On September 22, Li Auto released an advertisement in collaboration with actor Xie Mian. Due to its striking similarities in creativity, composition, and camera movement with Volvo's 2013 ad starring Jean-Claude Van Damme, it triggered netizens' accusations of plagiarism.
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李老师不是你老师
2026-09-23 01:11 · 理想汽车发布与演员谢苗合作的广告,因构图、运镜及创意高度雷同沃尔沃13年前的经典广告,被网友质疑像素级抄袭。
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Li Auto's New Ad Accused of Pixel-for-Pixel Plagiarism of Volvo's Classic Ad
2026.09.22 · Reported
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