Leapmotor · Full chronicle and history

After the controversy over Kevin Tsai's attendance at Shen Boyang's campaign event escalated, Leapmotor, which had just signed a contract in September, issued a statement within hours affirming its adherence to the one-China principle, and took down the promotional content created in collaboration with Kevin Tsai.

Within two days after the incident escalated, all posts on Kevin Tsai's Weibo account, which has more than 36 million followers, were cleared; Leapmotor announced it was taking down related content, Harper's Bazaar deleted promotional materials, and several programs were pulled.

After a boycott broke out over Kevin Tsai's endorsement appearance, Leapmotor and Harper's Bazaar promptly removed collaboration content related to him.

After Kevin Tsai attended a campaign event, Leapmotor stated that it firmly adheres to the One China principle and announced that it would take offline all content related to Kevin Tsai.

On the evening of October 4, Leapmotor issued a statement clarifying that Kevin Tsai is not a brand ambassador, removed all related collaboration content, and reserved the right to pursue legal action. VOGUE China, Harper's Bazaar, and others simultaneously deleted collaboration materials, and Kevin Tsai's Weibo account was wiped.

After footage of Kevin Tsai attending Shen Poyang's campaign event spread in China and sparked calls for him to be banned, Leapmotor issued a statement that night saying he was only an artist who had appeared in past collaborative content rather than a brand ambassador, that all related content had been taken down, and that it would strengthen reviews of partners' backgrounds and stances.

In the late night of October 4, 2026, Leapmotor's official Weibo account stated that Kevin Tsai was only a participating artist in past collaborative content rather than a brand ambassador, took down all related promotional materials, and reserved the right to pursue legal responsibility.

After the incident escalated, in the early hours of October 4 Leapmotor was the first to issue a statement setting out its position, followed by Weikang China and Bist Series China, which also released bilingual statements condemning Kevin Tsai and stating a One-China position; Harper's Bazaar removed the cover, and Mango TV took down related content.

After the controversy over Kevin Tsai appearing at a Taiwan independence activist's campaign rally escalated, brands such as Leapmotor severed ties overnight and deleted all of their materials. His Weibo account with more than 30 million followers was emptied overnight, the platform imposed a full traffic throttle, and his commercial partnerships on the mainland were wiped out overnight.

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