Leapmotor and Harper's Bazaar Remove Collaboration Content Related to Kevin Tsai

Cause

Triggered Hu Xijin denounces Kevin Tsai for "voluntarily stepping on a landmine" and warns Taiwan artists to stay away from "Taiwan independence" forces

10.05 ·Reported ·Importance II ·China

Triggered Kevin Tsai Appears in Front Row Cheering at Puma Shen's Campaign Headquarters Launch Event

10.04 ·Reported ·Importance III ·Taipei

Original event Harper's Bazaar Removes Content Related to Kevin Tsai

10.04 ·Reported ·Importance I ·China

Original event Harper's Bazaar Takes Down Kevin Tsai Interview Promotion

10.04 ·Reported ·Importance II ·China

Original event Leapmotor Issues Overnight Statement Clarifying No Endorsement Relationship with Kevin Tsai and Removes Collaboration Content

10.04 ·Reported ·Importance III ·China

Original event Brands Including Leapmotor Successively Issue Statements to Distance Themselves from Kevin Tsai

10.04 ·Reported ·Importance II ·China

Effect

Follow-up Mainland media criticizes Kevin Tsai for attending Puma Shen's campaign event

2026.10 ·Reported ·Importance III ·China

Follow-up Tsai Kang-yong's podcast and interview works taken down, loses nearly 10,000 Weibo followers

10.06 ·Developing ·Importance II ·China

Follow-up Kevin Tsai's Weibo account with 36 million followers wiped clean; brands cut ties and shows pulled

10.06 ·Reported ·Importance III ·China

Triggered Kevin Tsai's Attendance at Shen Po-yang's Campaign Headquarters Launch Sparks Boycott by Mainland Netizens

10.05 ·Reported ·Importance II ·Taiwan