Dove · Full chronicle and history

The Putuo District Market Supervision Bureau in Shanghai determined that the Qixi Festival promotional video released by Shanghai Zongzheng Food Co., Ltd., the operator of the Dove official flagship store on Kuaishou, promoted incorrect views on marriage and love and violated good social customs. The company was fined 800,000 yuan in October; the Shanghai Market Supervision Bureau announced this typical case on November 12.

A Dove Qixi Festival promotional video featuring a person driving for two hours to deliver chocolate to an ambiguous romantic interest sparked controversy. On the evening of August 25, Dove issued an apology, acknowledging the brand's responsibility for oversight and stating that the video had been removed.