Major E-commerce Platforms Including Tmall Significantly Advance the Start Date of the Double 11 Promotion

Tmall's Double 11 sales began on October 20, significantly earlier than in previous years, in an attempt to boost sales by extending the campaign period. However, platforms have changed their statistical methods to mask the downward trend in daily GMV.

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一个狠人

2026-11-08 00:09 · 一个狠人发布了新视频：史上最安靜的雙11！口徑年年換日均GMV其實跌8%！退貨率七成、三成商家虧損、汽車跌22%、住戶貸款淨減1萬億！社零漲1.1%是柴米油鹽平均出來的！中產可選消費實際每年跌4到5%！

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This event Major E-commerce Platforms Including Tmall Significantly Advance the Start Date of the Double 11 Promotion 2026.10 · Reported

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Article · 2026-11-07 00:15 The Quietest Double 11 in History! Statistical Methods Changed Every Year, Daily GMV Actually Fell by 8%! 70% Return Rate, 30% of Merchants Operating at a Loss, Car Sales Down 22%, Household Loans Net Decreased by 1 Trillion! The 1.1% Rise in Retail Sales is Just an Average of Basic Necessities! Middle-Class Discretionary Spending Actually Drops by 4-5% Annually!

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