Adoption Shop Tech posts that Xiaohongshu demands a 10,000 yuan advertising deposit and restricts traffic

On November 9, the Beijing-based stray animal rescue organization "Adoption Shop Tech" posted on Xiaohongshu, stating that the platform requires a 10,000 yuan advertising deposit to contact potential adopters, while also facing traffic restrictions, limited private messaging, and live-streaming tips not being converted into revenue. The organization was founded in 2011 by Yale graduate Chris Barden.

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2026-11-11 05:04 · 11月9日，北京流浪动物救助机构“领养小铺科技”发文称，小红书要求预存一万元广告费才能联系领养人，并遭限流、私信受限，直播打赏也未转为收益。

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This event Adoption Shop Tech posts that Xiaohongshu demands a 10,000 yuan advertising deposit and restricts traffic 2026.11.09 · Reported

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Sayings · 2026-11-11 05:01 On November 9, the Beijing stray animal rescue organization "Lingyang Xiaopu Technology" posted that Xiaohongshu (RedNote) requires a 10,000 yuan advertising deposit to contact adopters, and they have faced traffic restrictions, limited private messaging, and livestream tips that were not converted into revenue.

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