On November 11, JD.com's mobile phone best-seller list featured separate categories for 'gifts for boyfriend' and 'gifts for girlfriend'. The top three for boyfriends were Xiaomi, OnePlus, and vivo, priced between 2,500 and 2,700 yuan, while the top three for girlfriends were all Apple, priced between 5,599 and 9,699 yuan, leading to accusations of gendered marketing.
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李老师不是你老师
2026-11-13 05:04 · 11月11日，京东手机热卖榜分设“送男友”“送女友”榜单，前者为2500元级安卓机、后者为5599元起苹果机，被指性别营销。
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JD.com's Mobile Phone Best-Seller List Features Separate 'Gifts for Boyfriend' and 'Gifts for Girlfriend' Categories, Sparking Accusations of Gendered Marketing
2026.11.11 · Reported
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