反贼网
Machine translation · the Chinese original is authoritative · View original
Chronicle / 2026 / China / E-2ka6x6

Li Auto's New Ad Accused of Pixel-for-Pixel Plagiarism of Volvo's Classic Ad

Date2026.09.22
LocationChina
Fact statusReported
Importance II
Verification Reported · 1 Sources

On September 22, Li Auto released an advertisement in collaboration with actor Xie Mian. Due to its striking similarities in creativity, composition, and camera movement with Volvo's 2013 ad starring Jean-Claude Van Damme, it triggered netizens' accusations of plagiarism.

Evidence EVIDENCE
Sources 1 · Archived 0
SourceTypeReliabilityLink
李老师不是你老师
2026-09-23 01:11 · 理想汽车发布与演员谢苗合作的广告,因构图、运镜及创意高度雷同沃尔沃13年前的经典广告,被网友质疑像素级抄袭。
First-hand
Context CONTEXT
Cause Not recorded yet
This event Li Auto's New Ad Accused of Pixel-for-Pixel Plagiarism of Volvo's Classic Ad 2026.09.22 · Reported
Effect Not recorded yet
Coverage of this event COVERAGE
Report
Related topics
Li Autoorganization
Were you there? Submit photos or video over Tor — all shooting-device metadata is stripped by this site before upload. Submit anonymously