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Users Fled and Main Services Were Halted After Tiantian Dongting Was Rebranded as Ali Planet

2016.04 ·Reported ·Importance II ·Sources 1 ·China

In April 2016, Alibaba transformed Tiantian Dongting into Ali Planet, an app combining music listening, following stars, performances, and fan interaction. A large number of users left, and months later Ali Planet shut down its main services. Gao Xiaosong later admitted this was a wrong decision.