On November 3, a netizen in Zhejiang posted a recruitment poster from a Mixue Bingcheng store, which explicitly stated that it only hires employees aged 16 to 22, sparking questions from netizens about whether young people are easier to manipulate and willing to accept lower wages.
On October 1, the Mixue Bingcheng Luoyang flagship store's opening day revenue exceeded 1 million yuan. Recruitment information showed that part-time employees for morning, afternoon, and night shifts were paid 100 to 120 yuan, which equates to an hourly wage of about 12 yuan. This sparked heated discussion after being exposed by netizens on October 4.
In the comments section of an avoid-this-store post on Xiaohongshu on September 8, a netizen pointed out that the store employees of milk tea brands such as Yidiandian, Chabaidao, Shuyi, Mixue Ice Cream & Tea, and Lelecha all get only four days off per month, and called on people to avoid them.
Master Kong reported instant noodle business revenue of over 13.7 billion yuan, up 2% year on year; Uni-President reported food business revenue of over 5.6 billion yuan, up 4.7% year on year.