Videos made by Zhuzhiliao about the “wa wa” sounds at Yu Chengdong’s launch event were hit with complaints from Huawei; some videos were taken down, and some accounts were muted or banned.
After the "Bamboo Cicada" spread as an internet meme, related merchants said weekly sales of the toy surged more than sixfold, and buyers even used "far ahead" as a transaction code.
After the original video was taken down, a girl's father continued to post new videos, having the girl wear a green big-mouthed fish headgear to film, and changed the account's avatar to the Chinese flag.
Multiple netizens reported that a large number of videos related to Zhuzhiliao on Douyin have been subject to abnormal handling, with some works throttled or unable to be displayed, and the avatars of some Zhuzhiliao accounts turned gray.
A bamboo toy went viral for mimicking the "wow" sounds from the audience as Yu Chengdong unveiled the AITO M9; related videos were hit by concentrated complaints from Huawei's consumer business and some works were taken down, after which sales of the bamboo cicada toy rose.