Business Strategy · Full chronicle and history

In the first quarter of 2026, Xiaomi's revenue was 99.1 billion yuan, a year-on-year decrease of 10.9%; adjusted net profit was 6.1 billion yuan, a year-on-year drop of 43.1%, effectively being halved.

In 2025, Xiaomi released its highest-ever annual report since going public, with total annual revenue reaching 457.3 billion yuan, a year-on-year increase of 25%; adjusted net profit was 39.2 billion yuan, up 43.8% year-on-year. Revenue from the automotive business exceeded 100 billion yuan, with a profit of 900 million yuan.

In 2023, against the backdrop of Xiaomi manufacturing cars, Lei Jun changed his dress style to a casual suit with a dark shirt and no tie, mimicking Elon Musk's image at Tesla launch events, and began discussing grand narratives such as "changing human travel."

In 2011, at the Xiaomi smartphone launch event, Lei Jun imitated Steve Jobs by wearing a black T-shirt, blue jeans, and canvas shoes, and concluded with 'One more thing,' sporting a posture and outfit highly similar to Jobs.