10.29
·Reported
·Importance II
·Sources 1
·China
On October 29, The Beijing News published an article criticizing Sanrio's collaboration with the Japanese drama "VIVANT," which has been accused of smearing China, stating that it must not lose its historical bottom line or it will eventually lose everything; netizens in the comment section questioned the publication about livelihood issues such as the two-day weekend and employment.
10.28
·Reported
·Importance III
·Sources 3
·China
On October 28, the WeChat official account of the Global Times published an article titled "Hello Kitty Should Not Dance with the Japanese Right Wing," pointing its finger at the Japanese company Sanrio. Subsequently, a large number of state media matrix Weibo accounts posted the same content almost simultaneously.
[Follow-up · October 28, 2026] On October 28, Sanrio issued a statement announcing the termination of its collaboration with the Japanese drama "VIVANT," which had been accused by Chinese netizens of "insulting China."