SEG International Shopping Center · Full chronicle and history

At noon on July 1, 2026, a person surnamed Yan, head of Shaanxi Lihe Trading, fell from the 7th floor of the Saige mall in Xi'an and died; on August 5, authorities announced that a criminal case had been ruled out, saying he suffered from depression and had previously attempted suicide, while some online questioned whether he had been pushed off the building.

On July 1, 2026, a merchant jumped to his death at the Saga International Shopping Center in Xi'an, Shaanxi. Yan Peng, chairman of Lihe Commerce and Trade, leapt to his death after being driven to a dead end by the mall, which slapped him with a sky-high fine of tens of millions of yuan on the grounds of "improper coupon use." The incident sent shockwaves through the entire city.