On October 16, according to media reports, Huawei Executive Director and Terminal BG Chairman Yu Chengdong reposted MAEXTRO's statement on cooperating with a joint investigation by three departments, stating that justice may be late, but it will never be absent.
Huawei's Yu Chengdong said at the AITO M9 launch event that it is "the best SUV under 10 million," prompting netizens to mock his slurred speech by pairing a "bamboo cicada" toy with the caption "the best toy under 10 million."
Yu Chengdong filed a complaint against Zhu Zhiliao. Related claims link the complaint to a doggerel poem that compares a cicada to a steamed bun (baozi).
On August 2, 2026, "Is taking down the Yu Chengdong parody video making a fuss over nothing?" trended on Weibo's hot search. State media published an article defending Huawei's takedown complaint, drawing public backlash and prompting questions about the platform's hegemonic control over speech.
Videos made by Zhuzhiliao about the “wa wa” sounds at Yu Chengdong’s launch event were hit with complaints from Huawei; some videos were taken down, and some accounts were muted or banned.
In July 2026, it was reported online that an AITO M8 owner in Shanghai complained that the vehicle's location could still be viewed after permissions were revoked; a WeChat group chat shows Yu Chengdong issuing a stern directive demanding an immediate fix and the dismissal of employees who delayed the resolution.
On May 31, 2025, Yu Chengdong stated at the Shenzhen Future Automobile Pioneers Conference that Huawei has strict quality standards, and not a single vehicle that fails to meet the standards can leave the factory; the cars of some automakers, by Huawei's standards, cannot be shipped at all.
Seres announced it will spend 11.5 billion yuan in cash to acquire a 10% stake in Shenzhen Yinwang Intelligent Technology Co., Ltd., obtaining only a minority of board seats.
On December 26, 2023, Yu Chengdong unveiled the Aito M9 at Huawei's Winter Full-Scenario Launch Event, claiming it would redefine "the best smart flagship SUV under 10 million yuan."
Yu Chengdong released the Aito M9, calling it the best SUV under 10 million yuan.
A bamboo toy went viral for mimicking the "wow" sounds from the audience as Yu Chengdong unveiled the AITO M9; related videos were hit by concentrated complaints from Huawei's consumer business and some works were taken down, after which sales of the bamboo cicada toy rose.