Between Coming and Going · Full chronicle and history

On October 12, 2026, Xinhua News Agency published an article praising Nike CEO Elliott Hill for making a special trip to the Shanghai Shenhua home stadium to invite Chinese fans to watch a match and gift them jerseys. Netizens compared this to the agency's 2021 condemnation of Nike over the Xinjiang cotton issue, sarcastically calling it 'coming and going'.