"Kung Fu Women's Football," directed by Stephen Chow, was dubbed "zero promotion" before its release; 18 days after hitting theaters, its box office surpassed RMB 2 billion, leading the Chinese mainland summer box office.
Stephen Chow held roadshows in five cities — Tianjin, Changsha, Chengdu, Hangzhou and Shenzhen — and the videos say that in each city large crowds turned out shouting "Sing Ye".