Just Living · Full chronicle and history

The topic “The whole nation enters an era of purely getting by” trended on hot search in August, with netizens discussing reduced desire to consume, cutting back on social spending and spending driven by keeping up with others; during the National Day holiday, netizens observed that people generally only browsed without buying.

On October 3, a blogger working in the culture and tourism industry lamented that people have entered an "era of pure living", cutting back wherever possible on consumption that brings them pleasure, that he himself is also downgrading his consumption, and said he does not have much confidence in business next year.