Miss Keke Li's Taobao store with 20 million followers shuts down, all products taken down
On the last day of August, Miss Keke Li's women's clothing shop on Taobao, which has over 20 million followers, closed and all items were removed from the store. The shop was considered one of the top online women's clothing stores, and its closure comes against a backdrop of insufficient foot traffic in physical women's clothing stores, difficulties in selling down jackets and coats, and several other women's clothing stores struggling with poor operations. The operators said that low‑price high‑volume sales did not generate enough turnover, and the women's clothing industry faces significant pressure both online and offline.