The Bamboo Cicada Incident · Full chronicle and history

HIMA issued a statement saying it had monitored more than 56,000 pieces of information related to Zhuzhiliao, with 171 actual complaints and 144 items taken down by the platform, sparking further public attention and a surge in traffic.

On the evening of August 4, 2026, Huawei's HarmonyOS Smart Mobility issued an official announcement denying the complete removal of the Bamboo Cicada toy from e-commerce platforms, and disclosed that it had monitored more than 56,000 pieces of related online information across the internet and filed complaints over 171 pieces of infringing content.

On August 3, 2026, several leading Chinese digital media outlets published long image articles with similar layouts, collectively attributing netizens' criticism over the takedown of a Huawei parody video to a malicious public opinion attack organized and manipulated by foreign forces and behind-the-scenes masterminds.

A father posted a video of his daughter playing with the traditional bamboo cicada toy, captioned "the best toy under 10 million," and Huawei filed a complaint on the grounds that the video disparaged and mocked the company and infringed on its right to reputation; the video was taken down.