Milky Way · Full chronicle and history

On October 27, Mbappé's remarks calling Mao Zedong "China's dictator" sparked controversy. Milkground took down his endorsement promotional content, and Swiss sportswear brand On's official Weibo account in China also deleted related content, but On's overseas official website still retains the collaboration feature.

On October 27, Mengniu Dairy and its subsidiary Milkground were reported to have issued a statement on their official Weibo accounts saying they "resolutely oppose and have zero tolerance for any words or actions that hurt the feelings of the Chinese people," terminating all cooperation with Mbappé effective immediately. The two companies had already cleared out promotional materials related to Mbappé on the night of the 26th.