Well-Known Merchant at Xi'an Saga Shopping Mall Driven to Suicide by 10-Million-Yuan Fine Over Alleged Improper Coupon Use
On July 1, 2026, a merchant jumped to his death at the Saga International Shopping Center in Xi'an, Shaanxi. Yan Peng, chairman of Lihe Commerce and Trade, leapt to his death after being driven to a dead end by the mall, which slapped him with a sky-high fine of tens of millions of yuan on the grounds of "improper coupon use." The incident sent shockwaves through the entire city.