On September 22, Li Auto released an advertisement in collaboration with actor Xie Mian. Due to its striking similarities in creativity, composition, and camera movement with Volvo's 2013 ad starring Jean-Claude Van Damme, it triggered netizens' accusations of plagiarism.
On September 12, a blogger was live-streaming a test of Li Auto's latest smart driving system when the vehicle, despite a large vehicle passing quickly, accelerated out of a side road onto the main road at 37 km/h. The blogger narrowly avoided a collision by slamming on the brakes. The blogger later revealed that this dangerous situation had occurred multiple times, and the live stream was subsequently banned.