Following the BRICS summit, Xinhua News Agency published a defining article titled "Always Be a Pioneer of the Era, Gather the Power of Unity." The article departs from the previous practice of portraying Xi Jinping as an "absolute" imperial-style figure behind the scenes, and for the first time uses the term "always be a pioneer of the era" extensively, attempting to provide political packaging and rationalization for the reality of his recent frequent visits and the collapse of his public persona.