Average per-capita travel spending during the 2025 Golden Week fell to 911.04 yuan, a three-year low

Date2026.09.29

LocationChina

Fact statusReported

Importance II ●●●●●

Verification Reported · 1 Sources

According to a Reuters report on September 29, against the backdrop of weak consumer demand, deflationary pressure and a sluggish property market, average travel spending per trip during the 2025 Golden Week was 911.04 yuan, dropping to its lowest level in three years; the survey said only 5% of surveyed travelers planned to stay in luxury hotels, with tourists paying more attention to value for money.

Evidence EVIDENCE

Sources 1 · Archived 0

SourceTypeReliabilityLink

李老师不是你老师

2026-09-29 16:16 · 9月29日路透社报道，中国国庆假期旅游预订升温、出游量有望创新高，但2025年黄金周人均花费911.04元降至三年最低，游客消费趋谨慎，客流增长难带动利润同步增长。

First-hand ●●●●●

Original

Context CONTEXT

Cause Not recorded yet

This event Average per-capita travel spending during the 2025 Golden Week fell to 911.04 yuan, a three-year low 2026.09.29 · Reported

Effect

Follow-up Culture and tourism practitioner says people have entered an "era of pure living", with no confidence in next year's business

10.03 ·Reported ·Importance II ·China

Coverage of this event COVERAGE

Sayings · 2026-09-29 16:01 On September 29 Reuters reported that travel bookings for China's National Day holiday are heating up and trip volumes are expected to hit record highs, but per-capita spending during the 2025 Golden Week fell to 911.04 yuan, a three-year low, with tourists growing more cautious in their spending and rising visitor flows struggling to drive corresponding profit growth.

Report