Mbappé-Endorsed "Bushuila" Ads Covered or Pulled in Multiple Places

On October 27, netizens found that "Bushuila" drink advertisements featuring Mbappé's endorsement image were covered up or urgently taken down in many places across China. Posters at Shanghai metro stations had their headers covered with white paper tape, some merchants peeled off portrait labels from bottles, and officials gave no explanation.

Evidence EVIDENCE

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李老师不是你老师

2026-10-28 10:34 · 10月27日，网友发现国内多地姆巴佩代言的“补水啦”饮料广告遭遮挡或紧急撤下，上海地铁站海报头部被白纸胶带遮盖，商家撕除瓶身肖像标签，网友热议原因不明。

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李老师不是你老师

2026-10-28 13:34 · 10月28日，便利店在售的东鹏特饮“补水啦”饮料上姆巴佩头像连夜被挖空，疑因代言变动被紧急处理。

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Context CONTEXT

Cause Not recorded yet

This event Mbappé-Endorsed "Bushuila" Ads Covered or Pulled in Multiple Places 2026.10.27 · Reported

Effect Not recorded yet

Coverage of this event COVERAGE

Sayings · 2026-10-28 13:22 On October 28, the image of Kylian Mbappé on Dongpeng 'Bushuila' drinks sold in convenience stores was cut out overnight, suspected to be an emergency measure due to a change in endorsement.

Sayings · 2026-10-28 10:23 On October 27, netizens found that advertisements for the "Bu Shui La" drink endorsed by Mbappé were blocked or urgently removed in many places across China, the head of a poster in a Shanghai metro station was covered with white paper tape, merchants peeled off the portrait labels on the bottles, and netizens hotly debated the unknown reason.

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