Online collapse, can't be contained anymore! It's easy to go from frugality to luxury, but hard to go from luxury to frugality! With no way forward, are we standing at a crossroads again? Qiqi Baba TALK Episode 963 20260908

On the last day of August, Miss Keke Li's women's clothing shop on Taobao, which has over 20 million followers, closed and all items were removed from the store. The shop was considered one of the top online women's clothing stores, and its closure comes against a backdrop of insufficient foot traffic in physical women's clothing stores, difficulties in selling down jackets and coats, and several other women's clothing stores struggling with poor operations. The operators said that low‑price high‑volume sales did not generate enough turnover, and the women's clothing industry faces significant pressure both online and offline.