On September 18, the Apple iPhone 18 Pro officially went on sale. Previously, Apple's official Chinese website had marked the release date as 'next Friday the 18th' instead of 'September 18,' which was accused of being an attempt to avoid the anniversary of the September 18 Incident. On the day of release, the comment sections of relevant media reports saw a large number of boycotting remarks such as 'never forget national humiliation' and 'firmly refuse to buy.'